Speaking & Writing
I write and speak about brave brand work, what it takes to make it land in culture, what it takes for it to survive internally, and what it takes for it to last in an industry being rewritten by AI. Sharp thinking on brave brands, and the clarity it takes to build them.
Speaking
The smartest brand work isn't smarter creative, it's better cultural decoding
Why the campaigns breaking through right now don't start with a creative idea, they start with a cultural truth. What it actually takes to write briefs that give work somewhere to land.
Why the strongest brands are the ones that survive internally
Brand work doesn't die in the market, it dies in stakeholder reviews, retailer meetings, and last minute sign offs.
What makes brand work hold up under commercial pressure, and why the brands that endure are the ones with a story strong enough to be sold internally.
AI doesn't decide what a brand stands for. People do.
The brands that hold up over the next decade won't be the ones with the best AI tools. They'll be the ones with the clearest point of view. The human judgment AI can't replace, and the role creative leadership plays when execution becomes abundant.
Recent
DMWF Global 2026 . Panel: Creative Synergies — Building Brands that Connect . ExCeL London, May 2026
For speaking enquiries
Conferences, panels, corporate events, podcasts