Accolade Wines
Turner Road Rebrand
The Challenge
Refresh the brand and create clear range navigation within the Turner Road range.
The Solution
A modern, crafted brandmark, clear range navigation and a flexible pack architecture.
Info
Client: Accolade Wines
Designed: May 2013
Agency: Robson Dowry
My Role: Creative and design development
Deliverables: Packaging Design
To give Turner Road the refresh it needed we crafted the brandmark and increased masterbrand stand out on shelf by making it consistent across all variants.
We split their product portfolio into three tiers (blends, core, and reserve) to create clear range navigation and created a flexible pack architecture to allow for range extensions and limited editions.
