Clinic 2 Couch
Anti-aging at home
The Brief:
Create brand identity and marketing assets for an online store that provides clinic quality treatments from the comfort of your couch.
The Key Challenge:
LED light therapy masks can appear a little scary! So our goal was to remove this fear from the minds of the consumer by creating a light, airy identity paired with imagery and motion graphics that hero the ‘Science of Skincare’ in an approachable way.
Info:
Client: Clinic 2 Couch
Designed: June 2020
Agency: FreshStudio
My Role: Creative concepts, art direction and design development
Deliverables: Full brand identity toolkit, product film and key visuals
A mark with meaning
Inspired by the seamless transition ‘from clinic to couch’, the logo (and brand mark) comes to life through a ‘C’ made from a continuous line. This paired with simple, clean typography creates an ownable, elegant mark with meaning.
Key Visuals
Key visuals hero the ‘Science of Skincare’. We used a juxtaposition of science inspired geometry, smooth curves and natural colours and shadows create the perfect balance of relaxation and expertise.
