OVO Energy
OVO Bikes
The Brief:
Create a series of digital OOH ads to convince commuters in Cardiff and Glasgow to get back on our convenient, sustainable, and affordable OVO bikes.
The Key Challenge:
Here, the big idea was “same route, fresh view”. We showed how our bikes give you a new perspective on your city – and we captured how it feels to breeze through the streets, through our photography and animation.
Info:
Client: OVO Energy
Project: OVO Bikes Spring OOH Campaign
My Role: Creative Lead
Skills: Creative Direction
Cardiff
Glasgow
Making an impact
• 230k reach & 7600 conversions on social media.
• 2.6m reach & 238k guaranteed plays on the OOH
• Ads contributed to a record-best rental month in Glasgow in May with over 50k rides.
• 550 new monthly memberships in May alone.